Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful...

"Persuasive Copywriting: Using Psychology to Engage, Influence and Sell" von Andy Maslen ist ein umfassender Leitfaden zur Kunst des überzeugenden Schreibens. Maslen nutzt psychologische Prinzipien, um den Leser zu lehren, wie man...