For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to...

Marketing Management, Global Edition von Kevin Lane Keller ist ein umfassendes Handbuch für alle Aspekte des modernen Marketings. Es bietet eine detaillierte Einführung in die Grundprinzipien und Konzepte des Marketings, einschließlich...

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The...