Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller...

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psychology has revealed that our decisions are...

Gerüchte verbreiten sich wie ein Lauffeuer, Märchen werden von Generation zu Generation weitererzählt, Verschwörungstheorien sterben nie. Und das alles ohne Werbung. Was macht diese Geschichten so unwiderstehlich, dass sie unsere Herzen...

The New York Times-bestselling authors of Switch and Made to Stick offer a fascinating tour through the workings of our minds to reveal how to make smarter decisions. Research in psychology has revealed that our decisions are disrupted...