"Management Mistakes and Successes" von Robert F. Hartley ist ein Buch, das sich mit den häufigsten Fehlern und Erfolgen im Management beschäftigt. Es bietet einen umfassenden Überblick über reale Geschäftsszenarien, in denen Unternehmen...

Many new case studies are incorporated in the 3rd edition of this management handbook. Some of the most notable management mistakes in history are included, with insightful discussion of why they failed. Most of the examples are recent,...

This casebook has been designed to supplement any text in a number of core courses - from principles to marketing problems, marketing management, marketing strategy and beyond. The book intends to help students learn from the mistakes of...

Using company case files, this text helps students to gain decision-making skills and insights into the real world of marketing. The text transforms notable marketing mistakes and successes into a learning environment. A new section of...