1995 880 Seiten Gebundene Ausgabe Irwin Professional Publishing,

This text contains Harvard and INSEAD cases with readings on research and thought on the global business environment. It focuses on management's challenge associated with developing strategies, designing organizations and managing...

A guide to the management of companies in the global environment, this text is based on a study of a diverse group of multinational comapanies - including Procter and Gamble, Unilever, General Electric, Matsushita, ITT, Ericsson and NEC....