The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive...

Marketing-Kommunikation von Fill, Chris

In addition to an extensive theoretical foundation, Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around...

"Essentials of Marketing" von Chris Fill bietet eine umfassende Einführung in die grundlegenden Konzepte und Praktiken des Marketings. Das Buch deckt eine Vielzahl von Themen ab, darunter Marktanalyse, Konsumentenverhalten,...