Im Internetzeitalter ist das Schreiben kurzer Texte zur unerlässlichen Kompetenz geworden. Clark beschreibt wie man effektive und kraftvolle Titel, Überschriften, Essays, Marketingtexte, Tweets, Briefe, ja sogar Selbstdarstellungen fürs...

Subtitled, "50 Essential Strategies For Every Writer". von Clark, Roy Peter

Roy Peter Clark, one of America's most influential writing teachers, draws writing lessons from 25 great texts. Where do writers learn their best moves? They use a technique that Roy Peter Clark calls X-ray reading, a form of reading...

America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. von Clark, Roy Peter

From one of America's most influential writing teachers, a collection of 50 of the best writing strategies distilled from 50 writing and language books - from Aristotle to Strunk and White. von Clark, Roy Peter