Nick Chater is Professor of Behavioural Science at Warwick Business School. He founded WBS's Behavioural Science group, which is the largest of its kind in Europe, advises the UK's Behavioural Insights Team and was scientist-in-residence...

'Marvellously clear... playfully persuasive' Richard Dawkins 'Full of Fascinating details. A delight to read.' Tim Harford 'Highly original and convincing ... a delight to read!' - Daniel Everett...