Written accessibly by an expert academic, Digital Marketingoffers a revolutionary set of learning tools that can change the way students engage with theory and practice of emarketing and, unlike any other text, readies them for the real...

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that...

"Internet Marketing: A Practical Approach" von Alan Charlesworth ist ein umfassender Leitfaden, der Schritt für Schritt die Grundlagen und fortgeschrittene Techniken des Marketings im Internet vermittelt. Das Buch konzentriert sich auf...