The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . ....

This book is a tongue-in-cheek guide to words that any well-educated, witty person should be able to drop into cocktail conversation. The reader is encouraged to toss off words such as ?disestablishmentarianism, ? ?descant, ? and...

How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audios, V von Bly, Robert W.