"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."-Noam Chomsky"The conscious and intelligent manipulation of...

With politics taking centre stage due to the US presidential election, the time is perfect for a reprint of this classic work from Edward Bernays, the father of public relations and political spin and the man who designed the ad campaign...

Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and governments have used to influence public attitudes over the past century. von Bernays, Edward

"Propaganda" von Edward Bernays, erstmals veröffentlicht im Jahr 1928, ist ein wegweisendes Werk über die Kunst und Wissenschaft der Öffentlichkeitsarbeit und Massenbeeinflussung. Bernays, oft als "Vater der Public Relations" bezeichnet,...