The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing...

If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting,...

Starting a Business For Dummies von Barrow, Colin

Launch your new business with confidence and skill using the latest guidance from the UK's most trusted small business guru Starting a business is one of those courageous and audacious decisions that many of us dream about. If you're...

Transform your skillset and accelerate your business career without going into a classroom and without the two-year commitment. von Barrow, Colin

One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on...