Wimby! Welcome into My Backyard: Welcome in My Back Yard
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2001 marks the beginning of the International Building Exhibition (IBE) Rotterdam-Hoogvliet with the theme WiMBY! - Welcome into My Backyard! One of the biggest obstacles for contemporary urban planning and the urban environment is the NiMBY phenomenon - Not in My Backyard. This represents the personal fear of the urbanite for the implications of collectivism, for everything that is unusual or new. It also refers to the fear and unwillingness of large institutions, companies and governmental organizations to share their knowledge and coordinate their agendas in communal projects. WiMBY! (Welcome into My Backyard!) is the motto for a new design and organizational culture in which complexity is deliberately confronted in order to discover and apply innovative and pioneering possibilities. It also signifies the application of an urban ethic in which the changes that overcome the urban dweller are seen as potential sources of enrichment for the resident of the collective city. The objective of IBE Rotterdam-Hoogvliet, set to continue through 2010, is to heighten the profile of Rotterdam's urban planning and architecture and make a decision contribution to the repositioning of Hoogvliet as a sustainable and attractive place to live and work. WiMBY! is first and foremost a voyage of discovery into the potential of all the New Towns, satellite towns, Trabantstadte, Garden Cities, Villes Nouvelles and other growth epicentres that were built in the twentieth century.
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