Ulrich Sendler, born 1951, tool maker, NC-programmer, Dipl.-Ing. (FH) precision engineering, since 1989 independent journalist, book author and technology analyst in the field of virtual product development. Author of more than a dozen books and an uncounted number of articles in technical media of any kind. Publications among others "PLM-Kompendium" (2009) and "Industrie 4.0", 2013, Springer Verlag Heidelberg-Berlin. Founder and organizer of sendler\circle, special interest group of IT- and service-providers for industry software. Keynote speaker on Industrie 4.0 in Europe, China and Taiwan.