
The Quintessence of Strategic Management
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Beschreibung
This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff. von Kotler, Philip;Bickhoff, Nils;Berger, Roland;
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Über den Autor
Prof. Dr. Philip Kotler (M.A., University of Chicago, Ph.D., M.I.T.) is the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He published his 13th edition of Marketing Management
- hardcover
- 550 Seiten
- Erschienen 2005
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- Pearson Elt
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- Good Dog Publishing
- Kartoniert
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- Pearson Studium ein Imprint...