
Vertical Price Coordination and Brand Care
Kurzinformation



inkl. MwSt. Versandinformationen
Artikel zZt. nicht lieferbar
Artikel zZt. nicht lieferbar

Beschreibung
Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians. ¿ von Ahlert, Dieter und Schefer, Benjami
Produktdetails

So garantieren wir Dir zu jeder Zeit Premiumqualität.
Über den Autor
Prof. Dr. Dieter Ahlert: Since 1975, Full Professor of Business Administration at the University of Muenster, Germany. Foundation member of the Marketing Center Muenster (MCM). Director of the Department of Retailing and Network Marketing (IfHM) as well as the International Center of Franchising and Cooperation (F&C). Foundation member of the Network Governance Commission. For more than 35 years, Professor Ahlert and his research team have investigated the antitrust and economic problems associated with vertical marketing. Dipl.-Kfm. Benjamin Schefer: Research assistant at the Department of Retailing and Network Marketing (IfHM) since May 2009. General manager of the Research Center for General and Textile Market Economy (FATM). His research focus mainly on the antitrust and economic problems associated with vertical marketing.
- Kartoniert
- 192 Seiten
- Erschienen 2007
- Josef Eul Verlag
- Gebunden
- 310 Seiten
- Erschienen 2013
- Schäffer-Poeschel
- hardcover
- 196 Seiten
- Erschienen 2004
- Gabler Verlag
- hardcover
- 248 Seiten
- Erschienen 2011
- VCW
- paperback
- 347 Seiten
- Erschienen 2023
- Mohr Siebeck
- Gebunden
- 480 Seiten
- Erschienen 2011
- De Gruyter
- Hardcover
- 512 Seiten
- Erschienen 2021
- John Wiley & Sons Inc
- Hardcover
- 144 Seiten
- Erschienen 2011
- Wiley
- Kartoniert
- 254 Seiten
- Erschienen 2018
- Wiley-VCH