Schleichwerbung als Medienrechtsproblem.
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»Subliminal Advertisement in German Media Law« This book examines the legal concept of »Subliminal Advertisement« in german media law. The Interstate Broadcasting Treaty is the most important legal basis for determining this illegal form of advertising on TV and on the Internet. Subliminal advertising has today become intensively relevant due to a popular business strategy called "Influencer Marketing", which is found primarily in Social Networks. This work therefore clarifies what legal restrictions advertisers on Social Media must take into account. von Enthoven, Anna
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