
Marketing at the Confluence between Entertainment and Analytics
Kurzinformation



inkl. MwSt. Versandinformationen
Artikel zZt. nicht lieferbar
Artikel zZt. nicht lieferbar

Beschreibung
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. von Rossi, Patricia
Produktdetails

So garantieren wir Dir zu jeder Zeit Premiumqualität.
Über den Autor
- Hardcover
- 200 Seiten
- Erschienen 2016
- John Wiley & Sons Inc
- Hardcover
- 288 Seiten
- Erschienen 2006
- Routledge
- Hardcover -
- Erschienen 2017
- Springer Gabler
- Hardcover
- 162 Seiten
- Erschienen 2017
- MWV Medizinisch Wissenschaf...
- Hardcover
- 128 Seiten
- Erschienen 2012
- Kohlhammer W., GmbH
- Kartoniert
- 68 Seiten
- Erschienen 2022
- Diplomica Verlag
- Kartoniert
- 668 Seiten
- Erschienen 2000
- Springer
- Kartoniert
- 382 Seiten
- Erschienen 2022
- For Dummies