Europe and the Multinationals: Issues and Responses for the 1990s (New Horizons in International Business)
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This timely book focuses on the challenges and problems facing multinational enterprises in Europe in the 1990s. It is largely empirical and policy-orientated with conclusions which are relevant to European business, national governments and the European Community. Europe and the Multinationals focuses on a number of key industries including food processing, computers, machine tools, automobiles, consumer electronics and financial services. An underlying theme is the 'Japanese factor' with new material on the challenge from Korea and Taiwan. It also presents fresh perspectives on market entry and expansion modes and organisation and human resource management. The hard-hitting conclusions highlight the serious dangers of protectionism and the potential from new developments in multinational subsidiary organization and strategy.
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