Great Graphics on a Budget: Creating Cutting Edge Work for Less
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Great Graphics on a Budget includes the work of leading graphic and product designers from Europe, USA, and Australia, such as Aboud Sodano, EGO, Pentagram, Why Not Associates, Tangerine, and Cahan and Associates. With more than 50 case studies, it offers insights into the designers' thought process and reveals how they have invented, discovered, and recycled innovative ways to challenge not only the budget, but the client and brief as well. It shows that, regardless of resources, design and concept can remain strong and that a limited budget can even become a catalyst for some of the most creative designs produced. The introduction takes an in-depth look at the many facets of the creative industry and how budgets can be managed through technology, research, and collaboration. Alongside the project case studies are a series of essays written by leading figures from a number of design disciplines. Great Graphics on a Budget is an invaluable reference resource for designers, and those involved in the design community who want to get a glimpse into the creative ingenuity of leading designers when they are faced with a limited budget.
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