Design Thinking

Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious "design ability." Focusing on what designers do when they design, Design Thinking is structured around a series of in-depth case studies of outstanding and expert designers, interwoven with overviews and analyses. The range covered reflects the breadth of design, from hardware and software design to architecture and Formula One. The book offers new insights into and understanding of design thinking, based on evidence from observation and investigation of design practice. Design Thinking is the distillation of the work of one of design's most influential scholars. Nigel Cross goes to the heart of what it means to think and work as a designer. The book is an ideal guide for anyone who wants to be a designer or to know how good designers work in the field of contemporary design. von Cross, Nigel