Strategic Management
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Beschreibung
Benefitting from an international author team, the latest edition of this textbook stands out in its global perspective. With an emphasis on value creation, integration of financial considerations alongside coverage of areas that are often missed in competitor texts, such as financial implications for strategy, corporate governance and business ethics. The book also integrates a wide range of in-depth case studies, including Siemens AG, Intel, the Volkswagen Group, PerkinElmer and the Tata Group. A Companion Website is also available. von FitzRoy, Peter (Monash University, Australia);Hulbert, James M. (Columbia University, USA);O'Shannassy, Timothy (RMIT University, Australia);
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