The Shortest Distance Between You and Your New Product, 2nd Edition: How Innovators Use Rapid Learning Cycles to Get Their Best Ideas to Market Faster
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"The Shortest Distance Between You and Your New Product, 2nd Edition" von Katherine Radeka bietet einen umfassenden Leitfaden für Innovatoren und Unternehmen, die ihre Produktentwicklung beschleunigen möchten. Das Buch stellt das Konzept der Rapid Learning Cycles vor, eine Methode, um Innovationsprozesse effizienter zu gestalten. Durch iterative Lernschleifen können Teams schneller auf Feedback reagieren und Risiken minimieren. Radeka erklärt, wie man diese Zyklen in den Entwicklungsprozess integriert und dabei Hindernisse überwindet. Anhand von Fallstudien und praxisnahen Tipps zeigt sie, wie Unternehmen ihre besten Ideen rasch zur Marktreife bringen können. Die zweite Auflage erweitert die ursprünglichen Konzepte um neue Strategien und aktualisierte Beispiele aus der Praxis.
Katherine Radeka has a rare combination of business acumen, scientific depth and ability to untangle the organizational knots to remove the barriers to change. Since 2005, Whittier Consulting Group, Inc. has helped some of the world's leading companies get their products to market faster. She has a global reach with clients in Europe, North and South America, Asia, and Australia/New Zealand.As of May 2017, the Rapid Learning Cycles framework is being used by over 500 teams, and over 60 new products have been released via the framework since Katherine began developing the framework in 2010. Her work has received public endorsements from Philips, Steelcase, Whirlpool, Novo Nordisk and other companies that deliver tangible products to market.Katherine is the author of the Shingo Research Award winning book The Mastery of Innovation: A Field Guide to Lean Product Development. This book contains 19 case studies of companies who have used lean product development to get their ideas to market faster.She has published over 200 articles at the Lean Product Development Resource Center and in other venues, including AME's Target Magazine, PDMA's Visions, the Journal for Product Innovation Management, and Real Innovation.In 2007, she co-founded the Lean Product & Process Development Exchange with Durward Sobek. The organization conducts two conferences per year, one in Europe and one in North America, focused on the principles and practices of Lean Product Development.Katherine has climbed seven of the tallest peaks in the Cascade Mountains and spent ten days alone on the Pacific Crest Trail, until an encounter with a bear convinced her that she needed a change in strategic direction.
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