
Fast Second
Kurzinformation



inkl. MwSt. Versandinformationen
Artikel zZt. nicht lieferbar
Artikel zZt. nicht lieferbar

Beschreibung
Discover why being a "fast second" is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator. Order your copy today! von Markides, Constantinos C.
Produktdetails

So garantieren wir Dir zu jeder Zeit Premiumqualität.
Über den Autor
Constantinos C. Markides is professor of strategic and international management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is the author of numerous articles and books, including All the Right Moves: A Guide to Crafting Breakthrough Strategy, and is coauthor of Strategic Thinking for the Next Economy from Jossey-Bass. Paul A. Geroski was until recently professor of economics at the London Business School. His research interests were innovation, competitive strategy, and competition policy. He is currently the chairman of the Competition Commission in the United Kingdom.
- Hardcover
- 133 Seiten
- Erschienen 2014
- IOP PUBL LTD
- Taschenbuch
- 240 Seiten
- Erschienen 2023
- Berrett-Koehler Publishers
- Hardcover
- 392 Seiten
- Erschienen 2008
- World Scientific Publishing...
- Taschenbuch
- 304 Seiten
- Erschienen 2014
- Collins Educational
- Hardcover
- 404 Seiten
- Erschienen 2016
- Springer
- Hardcover
- 410 Seiten
- Erschienen 2013
- ISTE Ltd and John Wiley & S...
- Taschenbuch
- 674 Seiten
- Erschienen 2012
- ICP
- Hardcover
- 380 Seiten
- Erschienen 2000
- World Scientific Publishing...
- Taschenbuch
- 235 Seiten
- Erschienen 2005
- New Harbinger Publications
- Gebunden
- 378 Seiten
- Erschienen 2012
- Springer
- Hardcover
- 240 Seiten
- Erschienen 2015
- John Wiley & Sons Inc
- Hardcover
- 428 Seiten
- Erschienen 1984
- Friedrick Vieweg & Son
- Gebunden
- 415 Seiten
- Erschienen 2009
- Wiley-VCH
- Taschenbuch
- 272 Seiten
- Erschienen 2010
- Fair Winds Press
- Gebunden
- 416 Seiten
- Erschienen 1991
- Springer
- paperback
- 111 Seiten
- Erschienen 1997
- Paper Tiger
- Gebunden
- 398 Seiten
- Erschienen 2013
- Springer
- Hardcover
- 336 Seiten
- Erschienen 2023
- Wiley & Sons
- hardcover -
- Erschienen 1992
- Ravenna Park Pub
- Gebunden
- 777 Seiten
- Erschienen 2012
- Wiley-VCH
- Taschenbuch -
- Erschienen 2023
- Baskerville