How to Improve Your Marketing Copy
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Beschreibung
This is a practical guide for sales and marketing executives and specialist writers. It gives clear guidelines on planning, writing and evaluating copy for brochures, leaflets, annual reports, sales proposals, presentations, direct marketing material, dealer support, sales force support and many other forms of marketing communications. It should help non-writers to improve their own writing and work effectively with specialists, and it will provide professional writers with comprehensive information on the techniques for writing in different media. Using many different examples from consumer, industrial, professional and service markets to illustrate the approach required to improve the effectiveness of marketing copy, this book takes the reader through a step-by-step sequence so that copy is related to business objectives and is based on research and planned market perceptions.
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