Research Methods for Leisure and Tourism (Longman/ILAM Leisure Management S.)
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Leisure managers now recognize reserach as an important method of evaluating and planning the services they offer. The importance of research in the industry is reflected in the fact that it is a component of both the ILAM Certificate and Diploma. This volume is a practical "how-to" guide to research in the leisure industry, covering a wide range of research methods and ideas for presentation of the information gathered. Included are case studies and examples from across the leisure and tourism sectors. The "Longman Leisure Management" series provides guides to the management of the fast expanding leisure services field. Written for practitioners, by officers and trainers familiar with the leisure field and its management requirements, the series stresses the broad areas of management competence required in modern leisure management. The series has been developed in consultation with the Institute of Leisure and Amenity Management (ILAM) and reflects the ILAM examination syllabus. Each volume covers a major topic or syllabus area.
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