"Designing for Behavior Change: Applying Psychology and Behavioral Economics" von Stephen Wendel ist ein umfassender Leitfaden für Designer und Entwickler, die Produkte oder Dienstleistungen entwickeln wollen, um das Verhalten der Nutzer...

Designers and managers hope their products become essential for users—integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative...