Edward Tse is the founder and CEO of Gao Feng Advisory Company, a global strategy consulting firm, and the former Chairman for Greater China of Booz & Company. He has helped hundreds of multinational and Chinese companies develop and...

In September 2014, Chinese e-commerce giant Alibaba raised $25 billion in the world's biggest-ever initial public offering. Since then, millions of investors and managers worldwide have pondered a fundamental question: What's really...