'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas TalebTo be brilliant, you have to be irrationalWhy is Red Bull so popular - even though everyone hates the taste? Why do countdown...

`A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.¿ Nassim Nicholas TalebWhy is Red Bull so popular ¿ even though everyone hates the taste? Why do countdown boards on platforms take away the pain of...

How does magic happen?Why is Red Bull so popular, though everyone?everyone!?hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor,...