"Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing" von Hersh Shefrin ist ein wegweisendes Werk im Bereich der Verhaltensfinanzierung. In diesem Buch untersucht Shefrin die psychologischen Faktoren,...

According to Shefrin, the financial community ignores the psychology of investing at its own peril. "Beyond Greed and Fear" illuminates behavioral finance for today's investor. It will help practitioners to recognize - and avoid - bias...

The psychological dimension of managing risk is of crucial importance, and its study has led to the identification of specific do's and don'ts. Those with an understanding of the psychology underlying risk and the skills to recognize its...