This book provides a comprehensive treatment of behavioral finance for a practitioner audience. With the use of the latest psychological research, Shefrin helps us to understand the human behaviour that guides stock selection, financial...

According to Shefrin, the financial community ignores the psychology of investing at its own peril. "Beyond Greed and Fear" illuminates behavioral finance for today's investor. It will help practitioners to recognize - and avoid - bias...

The psychological dimension of managing risk is of crucial importance, and its study has led to the identification of specific do's and don'ts. Those with an understanding of the psychology underlying risk and the skills to recognize its...