Ken Segall worked closely with Steve Jobs as an agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little "i" that's a part of...

"Insanely Simple: The Obsession That Drives Apple's Success" von Ken Segall bietet einen Einblick in die Prinzipien und Praktiken, die den Erfolg von Apple maßgeblich beeinflusst haben. Der Autor, der eng mit Steve Jobs...