Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface...

SPIN®-Selling

Put into practice today's winning strategy for achieving success in high-end sales!The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being...

"Spin Selling" von Neil Rackham ist ein einflussreiches Buch im Bereich des Vertriebs, das sich auf den Verkauf komplexer und hochpreisiger Produkte oder Dienstleistungen konzentriert. Der Autor stellt das SPIN-Modell vor, eine...