Not so long ago, being reasonably trustworthy was good enough. But soon only the extremely trustworthy will thrive. In the age of smartphones and social networks, every action an organization takes can be exposed and critiqued in real...

"Managing Customer Experience and Relationships: A Strategic Framework" von Martha Rogers bietet einen umfassenden Überblick über die Strategien und Methoden zur effektiven Verwaltung von Kundenbeziehungen und Kundenerfahrungen. Das Buch...