The only book on the market which shows would-be entrepreneurs how to comprehensively assess their ideas before they create their business plan. 4th edition. von Mullins, John

Who needs investors? More than two generations ago, the venture capital community - VCs, business angels, incubators and others - convinced the entrepreneurial world that writing business plans and raising venture capital constituted the...

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it...

Now in its fifth edition, this is the essential handbook for anyone wanting to launch a new start-up. von Mullins, John

Discover the six counter-conventional mindsets to be a changemaker In Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World, celebrated London Business School entrepreneurship...