WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and...

Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage. von Marr, Bernard

WINNER OF THE BUSINESS BOOK OF THE YEAR AWARD 2022! Stay one step ahead of the competition with this expert review of the most impactful and disruptive business trends coming down the pike Far from slowing down, change and transformation...

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail...

Performance indicators are essential tools which will tell you if your business is on target or veering off course. Using the right indicators will help you deliver the right results. Key Performance Indicators cuts straight to the 75 +...

Discover how 25 powerful technology trends are transforming 21st century businesses How will the latest technologies transform your business? Future Tech Trends in Practice will give you the knowledge of today's most important technology...

"Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society" von Bernard Marr ist ein umfassendes Handbuch, das die transformative Wirkung der generativen künstlichen Intelligenz (AI)...

"Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things" von Bernard Marr ist ein umfassendes Handbuch, welches Unternehmen dabei hilft, die zunehmende Menge an Daten zu verstehen und effektiv zu...

Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book...

FINALIST: Business Book Awards 2019 - HR and Management CategoryTraditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use company data to drive performance, both of the people in the...

Capitalise on big data to add value to your company. Big Data For Small Business For Dummies explains what big data actually is and how it can help you make better business decisions and transform your business model by developing...

A complete guide to using KPIs to drive organisational performance Is your business on track to achieve success? Key Performance Indicators For Dummies covers the essential KPIs that are useful to all kinds of businesses, and includes...