A look at metaphor and how it is used by politicians, from a political speechwriter. Lancaster finds that the same images reoccur repeatedly across the globe, crucially shaping and moulding the way we experience and view events.

An authoritative guide to speechwriting, stuffed full of material on how language can be used to manipulate the masses. von Lancaster, Simon

Why do some people radiate energy when they speak whilst others fizzle out before they've even begun? How do some writers make our hearts race whilst others make us feel like closing the book? Why are some work colleagues seemingly more...