A new updated and expanded edition of the bestselling classic that has sold over 3.5 million copies worldwide.Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals...

"Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this bold new approach to innovation allows companies to grow while also being a force for good. With examples that cut...