'All good marketing is local. Global companies know this and are going 'glocal'.There is also a trend towards the GÇÿInternet of EverythingGÇÖ, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the...

2nd edition. With market assessments, and covering development of marketing strategies. von Hollensen, Svend

Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing....

Marketing: Grundlagen und Praxis: Ein managementorientierter Ansatz (Opresnik Management Guides, Band 24)

"Marketing: Principles and Practice: A Comprehensive Guide for Students and Practitioners" ist ein umfassendes Handbuch, das den Lesern die Grundlagen und Praktiken des Marketings vermittelt. Der Autor, Svend Hollensen, führt die Leser...