"How to Catch the Big Idea: Die Strategien der Top-Kreativen" von John Hegarty ist ein inspirierendes Buch, das Einblicke in die Denkweise und Arbeitsmethoden erfolgreicher Kreativer bietet. Hegarty, eine Ikone der Werbebranche, teilt...

First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put...