Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller...

Chip Heath (Author) Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos,...

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? Why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have...

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances-essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the...

The bestselling authors of "Switch" explain how readers can overcome their brain's natural shortcomings and make better decisions. Drawing on decades of psychological research, they demonstrate how easy it is to avoid the pitfalls and...

Actively creating the kind of incredible moments usually established by accident or luck, and therefore transforming the ordinary to the magical, advised upon in relation to real-life stories. From the authors of "Made To Stick". von...

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling...

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances-essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the...