From 1976 to the beginning of the millennium-covering the quarter-century life span of this book and its predecessor-something remarkable has happened to market response research: it has become practice. Academics who teach in...

Das "Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support" von Dominique M. Hanssens ist eine umfassende Ressource für Marketingexperten und Wissenschaftler. Es bietet...