Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need...

"Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques" von Mike Grigsby ist ein umfassendes Handbuch für Marketing-Profis, die ihre Kenntnisse in Datenanalyse und Verbraucherforschung erweitern...

Confidently apply marketing analytics techniques to improve consumer insights and marketing performance, so you can compete more effectively in the marketplace. von Grigsby, Mike