This is the first book to cover B2B from an international perspective, rather than the usual marketing perspective and introduces the topic by providing insights into how customers, suppliers, logistics, and additional stakeholders are...

Market Entry Strategies von Glowik, Mario

This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded...