The first book to apply advances in neuroscience to the greatest problem of personal strategy: "What should I do with my life?" von Duggan, William

Flashes of insight--the "Eureka!" moments that produce new and useful ideas in a single thought--are behind some of the world's most creative and practical innovations. This book shows how to cultivate more and better flashes of insight...

Great ideas don't just happen. Innovation springs from creative thinking--a method of the human mind that we can study and learn. In The Art of Ideas, William Duggan and Amy Murphy bring together business concepts with stories of...