In Today'S Information - RICH environment, companies can no loger afford to rely entirely on their own ideas to advance their business, nor can they restrict their innovations to a single path to market. As a result, says Harvard...

"Open Innovation: The New Imperative for Creating and Profiting from Technology" von Henry Chesbrough ist ein wegweisendes Werk, das das Konzept der offenen Innovation in den Mittelpunkt stellt. Chesbrough argumentiert, dass Unternehmen...