New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial...

This is a book about how change happens - how ideas spread successfully, and why sometimes they fail.We are living in a world of strong opinions that feels more divided every day. Why is that? Much of what we know about how ideas spread...

Change von Centola, Damon

In "How Behavior Spreads: The Science of Complex Contagions" untersucht Damon Centola die Mechanismen, durch die sich Verhaltensweisen und soziale Normen in Netzwerken verbreiten. Im Gegensatz zu einfachen Ansteckungsmodellen, die oft...