"Invisible Influence: The Hidden Forces That Shape Behavior" von Jonah Berger untersucht die oft unbewussten sozialen Einflüsse, die unser Verhalten prägen. Berger argumentiert, dass unsere Entscheidungen und Handlungen stärker von der...

An intriguing look at why and how certain products, ideas and behaviours catch on, and how you can use the knowledge to your advantage. von Berger, Jonah

Catalyst von Berger, Jonah

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? von Berger, Jonah

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? von Berger, Jonah

"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." —Jim Collins, author Good to Great,...

New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and...