This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and...

"China Goes West: Everything You Need to Know About Chinese Companies Going Global" von Joel Backaler bietet eine umfassende Analyse der Expansion chinesischer Unternehmen auf den globalen Markt. Das Buch untersucht die Strategien,...