How do we think about money? What caused bankers to lose sight of the economy? What caused individuals to take on mortgages that were not within their means?What irrational forces guided our decisions?And how can we recover from an...

"Predictably Irrational: The Hidden Forces That Shape Our Decisions" von Dan Ariely ist ein Buch über Verhaltensökonomie, das untersucht, warum Menschen oft unlogische und irrationale Entscheidungen treffen. Ariely zeigt durch eine Reihe...

Bestselling author Dan Ariely reveals fascinating new insights into motivation—showing that the subject is far more complex than we ever imagined.Every day we work hard to motivate ourselves, the people we live with, the people who work...