Ariely, a behavioral economist and a "New York Times"-bestselling author, examines the contradictory forces that drive people to cheat and maintain honesty, in this groundbreaking look at the way people behave. von Ariely, Dan

How do we think about money? What caused bankers to lose sight of the economy? What caused individuals to take on mortgages that were not within their means?What irrational forces guided our decisions?And how can we recover from an...

"Predictably Irrational: The Hidden Forces That Shape Our Decisions" von Dan Ariely ist ein Buch über Verhaltensökonomie, das untersucht, warum Menschen oft unlogische und irrationale Entscheidungen treffen. Ariely zeigt durch eine Reihe...