Proceedings of the 2nd Advances in Business Research International Conference
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Beschreibung
This book contains the refereed proceedings of the 2nd Advances in Business Research International Conference (ABRIC2016). Chapters in the book address the theme of Advancing Knowledge, Connecting the World, reflecting on the emerging issues in various business management fields and the interconnections of multiple disciplines for creating knowledge advancement. Papers were carefully reviewed and selected and grouped into four main themes: economic and finance, marketing and communications, management, and information technology in business. The book serves as a helpful resource for students and researchers of business management, especially in understanding issues and cases of business in emerging economies and markets.
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Über den Autor
Professor Dr. Fauziah Nordin is a professor of Human Resource Management and Organizational Behavior. Born in Selangor, Malaysia in 1958, Professor Nordin received a Bachelor of Science in Finance from Northern Illinois University in 1983, USA, followed b